RSPB Scotland calls on families to spend more time outside

With the wildlife on people’s doorsteps becoming increasingly mysterious to them, in 2017 RSPB Scotland created the Spring/Summer Family Fun promotion to encourage families to spend more time outside and reconnect with the nature that surrounds them. Kirsty Innes PR supported the campaign through targeted media relations, blogger engagement, event listings placement and commissioning a series of Memes, including the example below, for social media use.