Destination PR

  • Kirsty has delivered award winning travel and destination PR campaigns for over 12 years.
  • Working at a management level for VisitScotland (Scotland’s national tourist board), Kirsty was responsible for developing core consumer PR strategies and managing a team to ensure these strategies were achieved.
  • During her 7+ years at VisitScotland, she oversaw a vast range of award-winning international and UK focused destination PR projects.
  • As an independent destination PR practitioner Kirsty has worked with:
    • Ayrshire & Arran Tourism (for their Watersports Coast initiative).
    • Destination Dumfries & Galloway (supporting promotions of the Wild Spring Festival).
    • Scottish Borders Council and the Southern Uplands Partnership (for the Scottish Borders Nature Festival).
    • Garda Trentino
    • tour operator McKinlay Kidd
    • VisitScotland
  • In 2013, she received a CIPR PRide award for Wild Spring Festival PR Campaign funded by Destination Dumfries & Galloway.
  • Speaking about her involvement Wilma Finlay, Chair of Destination Dumfries and Galloway said: “Kirsty Innes has worked in the marketing of the region’s Wild Spring Festival.  She has brought a strong strategic approach which, combined with her extensive tourism experience and individual tenacity and drive, has delivered positive PR coverage never before achieved for our region.”
  • @KirstyInnesPR is followed by over 2000 people, including a significant number of influential UK travel writers and bloggers.